Our Story

OUR STORY

Some family members greet you with a toy.

Some claim the warmest part of the blanket. They have favorite places, familiar routines, and their own way of making a house feel like home.

Woofami celebrates life with those family members.

Illustration of a Dachshund on a blanket beside a Golden Retriever holding a toy.

A little woof. A whole lot of family.

Our name brings together “woof” and “fami,” a playful shortening of “family.” Tucked inside is “ami,” the French word for friend. Together, they capture what dogs mean to us: friendship that becomes part of the family.

Familiar moments, made wearable.

We create graphic apparel for the people who share that bond. Our designs begin with the details people recognize in their dogs: a distinctive silhouette, an eager greeting, or a small everyday habit. Thoughtful illustration and gentle humor bring those moments to something you can wear or give to someone who understands them too.

Two personalities. One feeling of home.

Our opening collections are taking shape around Dachshunds and Golden Retrievers, each with their own character and stories to tell. At the heart of every collection is the same feeling: this dog belongs here, with us.

There is room in that family for many breeds, mixed breeds, and homes with more than one dog. Belonging has never depended on a pedigree.

Woofami. For the dogs we call family.

Hear about our first collections · Get in touch